Tag Archives: John Leahy

Airbus vs. Boeing, comparison of market forecasts (2013)

Last Tuesday, John Leahy, Airbus COO Customers, unveiled at a press conference in London the new figures of the 2013-32 Airbus’ Global Market Forecast (GMF, PDF 5.1MB).

The last two years, I already published comparisons of both Airbus’ and Boeing’s forecasts (Current Market Outlook, CMO, PDF 3.0MB). You can find below the update of such comparison with the latest released figures from both companies.

Comparison of Airbus GMF and Boeing CMO 2013-2032.

Comparison of Airbus GMF and Boeing CMO 2013-2032.

Some comments about the comparison:

  • Boeing sees demand for 14% more passenger aircraft (excluding regional a/c, same proportion as last year) with a 9% more value (excluding freighters).
  • Boeing continues to play down A380 niche potential (54% less a/c than Airbus’ GMF), though for third year in a row it has slightly increased its Very Large market forecast, again by 20 a/c, or 3.4%.
  • On the other hand, Boeing forecasts about 350 twin-aisle and 4,400 single-aisle more than Airbus, clearly pointing to its point-to-point strategy versus the connecting mega-cities rationale presented by Airbus.
  • In terms of RPKs (“revenue passenger kilometer”), that is, the number of paying passenger by the distance they are transported, they see a similar future: Airbus forecasts for 2032 ~14 RPKs (in trillion) (a ~9% increase vs last year GMF) while Boeing forecasts 14.7 (also increased about 7%).

The main changes from last year’s forecasts are:

  • Both manufacturers have increased their passenger aircraft forecast, ~1,000 a/c Airbus and 1,400 a/c Boeing, bigger increase than last year’s change (500 a/c both).
    • In the case of Airbus it has again mainly increased the single aisle segment (700 a/c), probably reflecting the success of the A320neo launch.
    • In the case of Boeing, they decreased the twin aisle segment (80 a/c), but increased the single aisle in over 1,400 a/c.
    • As I noted in a previous post, Boeing dramatically changed the twin-aisle mix, between small and intermediate. Now it has a mix closer to that of Airbus (60-70% of small twin-aisle).
  • Both manufacturers have increased the value of RPKs in 2032  (9% and 7%).
  • Both manufacturers have increased the volume (trn$) of the market in this 20 years, again 12% Airbus (to 4.1trn$) and 3% Boeing (to 4.5trn$) (excluding regionals and freighters).

Some catchy lines for those who have never seen these type of forecasts:

  • Passenger world traffic (RPK) will continue to grow about 4.7% per year (5.0% according to Boeing). This is, doubling every ~15 years.
  • Today there are about 16,100 passenger aircraft around the world (according to Airbus), this number will more than double in the next 20 years to above 33,600 a/c in 2032.
  • 2/3 of the population of the emerging countries will take a trip a year in 2032.
  • Domestic travel in China will be the largest traffic flow in 2032 with almost 1,400bn RPK, or 10% of the World’s traffic.
  • The A20 family: a take-off every 2.5 seconds, with 99.6% reliability.
Trips per capita vs. GDP per capita (source: Airbus GMF).

Trips per capita vs. GDP per capita (source: Airbus GMF).

As I do every year, I strongly recommend both documents (GMF and CMO) which provide a wealth of information of market dynamics. In case you find it tough, to read those kind of booklets, you may take a look at the video of the press conference, a great class on global economy, world aviation, forecasting, trend spotting (1h08’28”):

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Airbus vs. Boeing, comparison of market forecasts (2012)

Yesterday, John Leahy, Airbus COO Customers, unveiled at a press conference in London the new figures of the 2012-31 Airbus’ Global Market Forecast (GMF, PDF 5.6MB).

The last two years, I already published comparisons of both Airbus’ and Boeing’s forecasts (Current Market Outlook, CMO, PDF 3.0MB). You can find below the update of such comparison with the latest released figures from both companies.

Comparison of Airbus GMF and Boeing CMO 2012-2031.

Some comments about the comparison:

  • Boeing sees demand for 14% more passenger aircraft (excluding regional a/c) with a 19% more value (including freighters).
  • Boeing continues to play down A380 niche potential (56% less a/c than Airbus’ GMF), though for second year in a row it has slightly increased its Very Large market forecast, this time by 20 a/c, or 3.5%.
  • On the other hand, Boeing forecasts about 200 twin-aisle and 4,200 single-aisle more than Airbus, clearly pointing to its point-to-point strategy versus the connecting mega-cities rationale presented by Airbus.
  • In terms of RPKs (“revenue passenger kilometer”), that is, the number of paying passenger by the distance they are transported, they see a similar future: Airbus forecasts for 2031 ~12.8 RPKs (in trillion) (a ~4% increase vs last year GMF) while Boeing forecasts 13.8 (also increased about 3%).

The main changes from last year’s forecasts are:

  • Both manufacturers have increased their passenger aircraft forecast in about 500 a/c, less dramatically than last year’s change.
    • In the case of Airbus it has increased the single aisle segment, probably reflecting the success of the A320neo launch.
    • In the case of Boeing, they decreased both single aisle (130 a/c) and small twin aisle (300 a/c), but increased the intermediate twin-aisle in 900 a/c… selling internally a new version of the 777?
  • Both manufacturers have increased the value of RPKs in 2031.
  • Both manufacturers have increased the volume (trn$) of the market in this 20 years, 12% Airbus (to 3.7trn$) and 10% Boeing (to 4.4trn$).

Some catchy lines for those who have never seen these type of forecasts:

  • Passenger world traffic (RPK) will continue to grow about 4.7% per year (5.0% according to Boeing). This is, doubling every ~15-20 years.
  • Today there are about 15,500 passenger aircraft around the world, this number will more than double in the next 20 years to above 32,500 a/c in 2031.
  • The A380 market equation: Urbanisation + Mega-cities + Wealth = VLAs (Very Large Aircraft, i.e. A380 and B747).
  • Emissions of aviation industry amount to 2% of man-made CO2 emissions.
  • Centre of gravity of world travel will have moved from the Atlantic Ocean (in 1971) to the Middle East (2031).
  • A key driver here is the propensity to fly of the people as the economies of their countries grow. This is captured well by the graphic below, a classic in the industry. This time, Airbus mentioned in the GMF that it has carried out a survey during summer asking 10,000 people around the world whether they expected to fly more in the future. This was true especially in China and India.

Trips per capita vs. GDP per capita (source: Airbus GMF).

Again, I strongly recommend both documents (GMF and CMO) which, differences apart, provide a wealth of information of market dynamics. The complete book from Airbus will be published online next week according to Chris Emerson (SVP for Future Programmes & Market Strategy).

In case you find it tough, to read those kind of booklets, you may take a look at the video of the press conference, a great class on global economy, world aviation, forecasting, trend spotting…

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Airbus vs. Boeing, comparison of market forecasts (2011)

Some days ago, John Leahy, Airbus COO Customers, unveiled at a press conference in London the new figures of 2011-30 Airbus’ Global Market Forecast (GMF, PDF 28.8MB).

Last year, I already published a comparison of both Airbus’ and Boeing’s forecasts (Current Market Outlook, CMO, PDF 3.2MB). You can find below the update of such comparison with the latest released figures from both companies.

Comparison of Airbus GMF and Boeing CMO 2011-2030.

Some of last years’ comments still apply:

  • Boeing sees demand for 15% more aircraft with a 21% more value (excluding regional a/c).
  • Boeing continues to play down A380 niche potential (57% less a/c than Airbus’ GMF), though it has increased its Very Large market forecast by 40 a/c, or 7.5% (Did Emirates new order at ILA change their minds?)
  • On the other hand, Boeing forecasts about 600 twin-aisle and 4,000 single-aisle more than Airbus, clearly pointing to its point-to-point strategy.
  • In terms of RPKs (“revenue passenger kilometer”), that is, the number of paying passenger by the distance they are transported, they see a similar future: Airbus forecasts for 2030 12.3 RPKs while Boeing forecasts 13.3 (in trillion).

The main changes from last year’s forecasts are:

  • Both manufacturers have drastically increased their single-aisle forecast: +1,300 a/c in the case of Airbus and +2,200 in the case of Boeing.
  • In general all numbers have been increased: single-aisle (as mentioned above), twin-aisle (between 50-150 more), large aircraft (between 40-80 more), value of aircraft and RPKs… it seems that for commercial aircraft manufacturers not only the crisis is passed but they see a rosy future lying ahead.

Again, I strongly recommend both documents (GMF and CMO) which, differences apart, provide a wealth of information of market dynamics. I am especially happy to have encountered this year again full version of Airbus GMF, not only a short one [PDF, 4.7MB].

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Salesmanship at Airbus

Yesterday I saw John Leahy, Airbus sales chief, in the corridors of the company for the first time since I arrived to Toulouse. At night, I found via Twitter this special report about him by Reuters.

The report is a very interesting piece, and reading in it about Jean Pierson reminded me of a very curious story I heard some years ago and I wanted to recall for you (this is the only reason for this post).

Pierson was the CEO of Airbus from 1985 to 1998. The story I am talking about appears described in the book “Boeing versus Airbus”, by John Newhouse (I haven’t yet read it but is in my wish list). Let me extract the summary that Reuters gave in this other article.

Pierson […] was at US Airways’ headquarters for what he thought would be a short meeting to tie up a 400-plane deal, the anecdote runs.

At the last minute, US Airways’ then-chairman Stephen Wolf started arguing for a 5 percent discount on the selling price.

“Pierson began slowly lowering his trousers and saying ‘I have nothing more to give.’ He then allowed the trousers to fall around his ankles,” says Newhouse in his book.

Wolf replied: “Pull up your pants. I don’t need any more money,” and the deal was signed, according to the book. The author says he got the story from Pierson himself, and it was confirmed by another person present.

Shortly afterward, US Airways announced the purchase of 124 single-aisle Airbus A320 family jets with options for 276 more, a stab into the heart of Boeing’s competing 737 program. It put the European company on track to overtake Boeing in global orders only two years later.

If the situation ever calls for me to drop my trousers I hope there is no one nearby with the intention of reporting it in a book :-).

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Filed under Aerospace & Defence, Books