Tag Archives: Twitter

Advertising in this blog

I started this blog in February 2010 as theblogbyjavier.wordpress.com . Sometime later I purchased an upgrade from WordPress acquiring the domain theblogbyjavier.com (initially for 25 $ per year, a bit expensive, though comfortable), that is why you don’t see the wordpress even if the blog is hosted in WordPress.com .

Among the conditions of WordPress to provide free hosting is that no advertising shall be included in the blog. However, you might have seen some advertisements at the bottom of the posts along these years. “How can that be?” When WordPress mentions no advertising, that means no ads included by the blogger (i.e. me), but WordPress has been indeed including ads from time to time. This is made if the blogger is not purchasing the option “No Ads“, for 30$ per year. I did not purchase it.

Some weeks ago I received an inquiry from a British advertising agency asking whether I would be interested in selling some advertising space. I knew it was against WordPress conditions and this blog is not aimed at being a profitable operation, thus I would not accept the offer. Nevertheless, I exchanged a couple of emails with the agent to know more about the proposal.

The offer consisted of including a link behind a word in one of my blog posts (a single word in a single post). The link would direct the reader to the advertised company. This is what they call unobtrusive advertising (it is funny that at the same time, a Spanish leading blogger, Enrique Dans, also wrote a post criticizing this kind of advertising practices in ¿En pleno 2012 y aún con estas tonterías? – in Spanish).

The proposal for that single link exceeded 100 $. This surprised me. I had previously researched how much one could expect to earn via Google AdSense depending on the traffic of a website, and the order of magnitude for a blog with the traffic of this one was below 100 $ per year.

Once I had left the offer aside, I took a look again about advertising possibilities within WordPress conditions, and I found out about a new program: WordAds.

This beta program had been running for over a year. Bloggers could apply for it and they would be accepted into it if the blog met some conditions. I applied. Few days later I got the confirmation that theblogbyjavier.com was accepted into the program as I announced it in Twitter:

The reader, you, will find some ads at the end of some posts. The same that happened beforehand, as I had not purchased the “No Ads” option. The only difference: now, I will earn some cash out of them. I don’t expect (nor intend) that sum to be big, but it will hopefully pay for the 26$ a year that the domain costs now. I will further comment when I start to see revenues.


Filed under Marketing, Twitter & Media

Savings and consultants

Last Friday, I wrote a post about a measure by the US DoD to produce efficiencies by publishing the actual cost of the preparation of each report and study in the front of each document.

As part of that same  “Defense Efficiencies Initiative” launched in 2010 by former Secretary of Defense Robert Gates, there were as well the following two:

“[…] immediately cut the dollars allocated to advisory studies by 25 percent.”

“[…] cut the size of the staff support contractor cadre by 10 percent per year for three years […]”

Another report (1) by the Congressional Research Service  [PDF, 86KB] assessing the efficiency of Gates’ initiatives found these ones as the ones with the higher potential savings for the DoD.

Nearly everyone working in a big corporation can sympathise with such initiatives, having sometimes wondered where is the added value of certain reports or the cost/benefit of shiny consultants’ teams brought in to solve an important issue based on noise-affected inputs received by insiders in too-short time to digest them only to produce yet another costly report and leave having created barely anything else but costly entropy.

A former colleague has a wall in his office covered by a collection of tens of leaflets from what he calls “strategic consultants”. I took on his habit of picking those leaflets, and even though I don’t collect them I do publish them in my Twitter account from time to time:

That much for the perceived value of consultants.

(1) Cost of Congressional Research Service assessment not available.


Filed under Aerospace & Defence, Twitter & Media