Tag Archives: Todo va a cambiar

Todo ha cambiado ya

Hace unos meses leí el libro “Todo va a cambiar”, de Enrique Dans (profesor del Instituto de Empresa y blogger), que recomiendo.

De este libro en particular me gusta la diversidad de temas que trata y el enfoque positivo, divulgador que tiene con cada uno de ellos: neutralidad de la red, copyright, impacto de las nuevas formas de comunicación en las empresas y las personas, políticas de comunicación de empresas e instituciones, relaciones con clientes, soluciones a problemas desde las nuevas tecnologías, generación de contenidos, web 2.0…

Para aquellos que lean regularmente su blog, este libro no aporta grandes novedades, se trata más bien una recolección amplia y ordenada de las visiones que el autor tiene sobre varios temas de los que regularmente escribe en el blog.

Especialmente anima a que la gente experimente, use redes sociales, escriba un blog, se haga una cuenta en twitter, etc. Además ofrece varios consejos para padres con hijos pequeños sobre cómo afrontar el acceso de estos a la red de una forma natural, lejos de intentar prohibir el uso de la misma.

Unos meses después de haber leído el libro, los capítulos sobre el impacto en la sociedad de las nuevas tecnologías cobran mayor relevancia tras haber visto los muchos movimientos originados y / o  amplificados tanto en los países árabes como en España antes y después la últimas elecciones municipales y regionales.

Como dice el autor al final del libro: no es que todo vaya a cambiar, sino que todo ya ha cambiado

Por cierto, ante la pregunta ¿debo tener/abrir un blog? La respuesta del autor, que comparto, es: si todavía no lo tienes la respuesta es sí.

Finalmente, quería dejar un enlace a otro post escrito por un amigo en el blog de los Jefotecs donde también dan su visión sobre algunos de los temas que trata el libro (descargas, conocimiento, neutralidad de la red).

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Start blogging

Today it’s been a year since I started this blog. I wrote the first post on February 9th 2010, and went live a few days later. I had been musing the idea of starting it for some months plus some people close to me encouraged me to do so as well.

In the end I decided to give it a try. Initially, I took it as a learning process: It would force me to learn what that of blogging was, some etiquette about them, etc… Few days after the starting the blog I created my Twitter account and gave it a try with some other tools… still, there are many other tools and applications that I still have to learn and use.

During those days I had the simile in my head of our previous generation: some of them are not even using the internet for as little as 10% of the things we use it for (buying things, social media, reading the papers, watching videos, etc.). It all started because some years ago they did not push themselves to try it, when it was all starting. This was what moved me to start. Who knows how the Internet will evolve from now to 10 years time? But what it is sure is that it won’t go backwards, so we better do as much as we can not to stay behind.

I just finished reading the book “Todo va a cambiar”, by Enrique Dans (in Spanish; I may write about the book soon), in the last chapters you may read the following passage:

“¿Debe […] empezar un blog? La respuesta es clara y concisa: si no lo ha hecho hasta ahora, sí”

Starting the blog is relatively easy; you just need to follow the instructions of any of the free blogging services. Continuing with it is a bit more difficult. You need to be creative, think about more or less valuable ideas that you want to transmit: During this first year I have written 120 posts, about 10 per month or one every 3 days… behind some of them there are hours, of thought, of calculations, of editing. But it has always been fun (as my brother said “you started it because you wanted to preach freely”).

It is fun to think about ideas, that later may or may not be translated into a post, while you are travelling, reading the paper, watching a video, etc. It is fun to see the statistics (over 8,000 visits during this first year), make calculations with them (for an average of 22 visits/day), it is fun to read and reply to comments, and even better to see someone recommending one of your posts.

There are many, yes, many other very good reasons for writing a blog.

Since some months ago I follow in Twitter and read the blog of Connor Neill, a professor at IESE business school. I had the chance to attend a workshop/conference by him at the Toastmasters District 59 Fall conference in Barcelona last November where he spoke about leadership. One of the pieces of advice he gave was to write every day for some time, be it 5 minutes, 500 words…

You may find a very good post in his blog that describes very well that part of his presentation about the importance of writing, where he gives up to 20 “starting questions to use for reflection”.

Should you start a blog? The answer is clear and concise: if you haven’t done it yet, yes.

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Filed under Books, Personal development & HR, Toastmasters, Twitter & Media